Illbury + Goose

Evidence-reviewed Canadian fashion profile

Canadian relationship
Canadian-founded
Directory type
Fashion brand

Illbury + Goose grew out of an apparel business its founders started in their London, Ontario, apartment in 2012.

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Illbury + Goose

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Brand Lens

At a glance

Each marker describes a reviewed evidence or catalogue outcome; it is not a quality, ethics, or impact rating.

Lens evidence reviewed

Price position

3Mid-range
Evidence details

Mid-range, based on 102 current CAD-priced products across 8 comparable categories. Compared with similar product categories.

Price position: 3/5 · Medium confidence

From 1 (budget) to 5 (luxury) within comparable categories. 0 means the price position is unmeasured.

Environmental source review

1Documented action
Evidence details

Illbury + Goose stocks the Herschel Heritage Duffle with recycled EcoSystem fabric. This is evidence for a Herschel product it sells.

Documented environmental actions: 1/5 · Medium confidence

From 1 to 5 by the breadth of documented actions. 0 is an evidence gap, not a measured environmental impact.

Canadian production

Specific collection made in Canada
Evidence details

Illbury + Goose maintains a dedicated Canadian-made collection within a broader shop that also carries third-party brands.

Canadian production scope: 4/5 · Medium confidence

Documented scope: 0 unknown, 1 foreign manufacture, 2 item-dependent, 3 some Canadian products, 4 named Canadian collection, 5 all reviewed scope. No production percentage is inferred.

Manufacturing disclosure depth

1Product or collection details
Evidence details

The stocked Herschel Heritage Duffle listing identifies recycled EcoSystem fabric. This describes a third-party product sold by Illbury + Goose.

Disclosure depth: 1/4 · Medium confidence

From 1 (product details) to 4 (formal reporting). 0 means no comparable disclosure was established.

Size range

3Core range
Evidence details

Core range in letter-sized apparel, with comparable sizes on at least 8 products.

Observed size range: 3/5 · Medium confidence

From 1 (specialized) to 5 (extended), based on comparable observed sizes. 0 means the range is unmeasured.

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Verified facts

The Illbury + Goose story

Illbury + Goose grew out of an apparel business its founders started in their London, Ontario, apartment in 2012.

Canadian relationship

Canadian-founded · Fashion brand

Manufacturing evidence

Specific collection made in Canada

Illbury + Goose maintains a dedicated Canadian-made collection within a broader shop that also carries third-party brands.

Reviewed scope
Products explicitly included in Illbury + Goose's official Canadian Made Patriotic Pieces collection; third-party retailer inventory is excluded.
Manufacturing source
Sources and review

Evidence last reviewed

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Canadian founding or a current Canadian operation does not by itself establish current Canadian ownership or where products are made.

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