View on official websiteBrand Lens
At a glance
Each marker describes a reviewed evidence or catalogue outcome; it is not a quality, ethics, or impact rating.
Lens evidence reviewed
Price position
Evidence details
Premium, based on 100 current CAD-priced products across 4 comparable categories. Compared with similar product categories.
Price position: 4/5 · Medium confidence
From 1 (budget) to 5 (luxury) within comparable categories. 0 means the price position is unmeasured.
Environmental source review
Evidence details
SELFISH describes using ECONYL regenerated nylon yarn in its swimwear fabrics. The yarn’s recycled content should not be confused with the complete fabric composition.
Documented environmental actions: 1/5 · Medium confidence
From 1 to 5 by the breadth of documented actions. 0 is an evidence gap, not a measured environmental impact.
Canadian production
Evidence details
Selfish says its house-label swimwear is handmade in its Montreal atelier. This claim does not extend to third-party boutique goods or other product lines.
Canadian production scope: 4/5 · Medium confidence
Documented scope: 0 unknown, 1 foreign manufacture, 2 item-dependent, 3 some Canadian products, 4 named Canadian collection, 5 all reviewed scope. No production percentage is inferred.
Manufacturing disclosure depth
Evidence details
SELFISH identifies its Montreal atelier and explains the Aquafil ECONYL yarn regeneration process behind its fabrics. The yarn disclosure is distinct from complete fabric composition.
Disclosure depth: 3/4 · Medium confidence
From 1 (product details) to 4 (formal reporting). 0 means no comparable disclosure was established.
Size range
Verified facts
The Selfish Swimwear story
Designer Naomie Caron founded Selfish Swimwear in Montreal in 2017, shaping its swim and resort pieces around body confidence, lower-impact textiles, and local atelier craft.
Manufacturing evidence
Specific collection made in Canada
Selfish says its house-label swimwear is handmade in its Montreal atelier. This claim does not extend to third-party boutique goods or other product lines.
- Reviewed scope
- Selfish house-label swimwear described by the official homepage; third-party boutique goods and other product lines are excluded.
Sources and review
Evidence last reviewed
How claims workSee something that needs an update? Contact Trendsly
Canadian founding or a current Canadian operation does not by itself establish current Canadian ownership or where products are made.
Community reviews
Community perspective
First-hand product experiences from Trendsly readers.
Tips for a useful review
Specific detail about fit, quality, value, and how the item held up after repeated use.
Your review submission is saved.You can edit or withdraw it here. Published edits return to moderation before they appear.