View on official websiteBrand Lens
At a glance
Each marker describes a reviewed evidence or catalogue outcome; it is not a quality, ethics, or impact rating.
Lens evidence reviewed
Price position
Evidence details
Accessible, based on 1027 current CAD-priced products across 9 comparable categories. Compared with similar product categories.
Price position: 2/5 · Medium confidence
From 1 (budget) to 5 (luxury) within comparable categories. 0 means the price position is unmeasured.
Environmental source review
Evidence details
The Ten Classic Hoodie lists organic cotton and recycled polyester. tentree’s product page also describes its tree-planting programme; the material evidence applies to this hoodie.
Documented environmental actions: 1/5 · Medium confidence
From 1 to 5 by the breadth of documented actions. 0 is an evidence gap, not a measured environmental impact.
Canadian production
Evidence details
tentree publishes partner-facility information, so manufacturing origin should be evaluated by item and facility; the source does not support a brand-wide Made in Canada claim.
Canadian production scope: 2/5 · Medium confidence
Documented scope: 0 unknown, 1 foreign manufacture, 2 item-dependent, 3 some Canadian products, 4 named Canadian collection, 5 all reviewed scope. No production percentage is inferred.
Manufacturing disclosure depth
Evidence details
tentree publishes an impact report covering 2024 emissions, products, nature, people and transparency, with a full-report download. Its disclosed results retain that reporting period.
Disclosure depth: 4/4 · Medium confidence
From 1 (product details) to 4 (formal reporting). 0 means no comparable disclosure was established.
Size range
Verified facts
The tentree story
Friends Kalen Emsley and David Luba conceived tentree on a 2011 trip to Hawaii, then launched it from a Regina basement with a promise to plant ten trees per item.
Manufacturing evidence
Origin varies by item or collection
tentree publishes partner-facility information, so manufacturing origin should be evaluated by item and facility; the source does not support a brand-wide Made in Canada claim.
- Reviewed scope
- Partner-facility and item-specific manufacturing; no brand-wide Canadian manufacturing claim is asserted.
Sources and review
Evidence last reviewed
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Canadian founding or a current Canadian operation does not by itself establish current Canadian ownership or where products are made.
Community reviews
Community perspective
First-hand product experiences from Trendsly readers.
Tips for a useful review
Specific detail about fit, quality, value, and how the item held up after repeated use.
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